Crypto floods the music scene with YG’s $30M BTC flex

Musicians flaunting their crypto wealth is nothing new, but YG’s flex in his newest music video is definitely a little different. In the video, YG flashes a Ledger cold storage USB close to a smartphone with what appears to be more than $30.6 million worth of BTC in it.

The question is… is it real?

Or could it just be product placement from crypto wallet provider Ledger?

Ledger’s social media team responded fast enough to give that theory merit, saying in a tweet on February 11:

“We see you! @YG knows how to secure those bags of #bitcoin … not your keys, no your coins.”

The video is for the song “Scared Money” (featuring J. Cole and Moneybagg Yo) and shot up to number 73 on the US Billboard Hot 100, with the official video seeing 10M views in the last month since it was published. 

YG is a known crypto advocate. He’s talked about owning BTC in songs, like 2018’s “Big Bank,” and has also discussed it in a 2021 Rolling Stone interview in which he praises the simplicity of hodling crypto without having to spend a lot of time learning the ins and outs of it like many other asset classes require.

“I f*ck with Bitcoin […] I got Ethereum recently and I got Dogecoin recently but I’ve had Bitcoin for about three years […] Bitcoin came around and it was like ‘what?’ and I can just do it and it turns into that?” 

• YG Rolling Stone interview, 2021

Whether his $30M BTC flex is fake or real, one thing is undeniable: Crypto is everywhere, and it’s taking over the music next.