4 sin companies looking to make the leap into the metaverse

There are probably countless “sin companies” you can name that have been successful: liquor companies, pornography websites, and even cannabis startups. But the question remains: will the same companies be successful in virtual worlds?

We know that right now, if someone wants to get a drink, gamble, or smoke a joint, the metaverse is probably not on their mind. Will it always be that way? Here are four sin companies hoping to significantly impact the metaverse.

Playboy

https://www.playboy.com/

Few sin companies are more established than Playboy, and it looks like the company has plans to build its iconic mansion in the metaverse. It’s probably a smart move, given that the magazine had to shut down its print publication thanks to COVID-19.

What does Playboy have right now that might make it tough for other sin companies to compete? Well, it has Cardi B as a metaverse creative director-in-residence. 

Entain

https://entaingroup.com/

Entain is an international sports betting and gambling company founded in Luxembourg in 2004. The conglomerate owns established brands like Betboo, BetMGM, Sportingbet, and more. 

Entain is serious about the metaverse. How do we know this? Unlike other sin companies that might release an NFT collection or tweet vaguely about the metaverse, Entain is launching a $133 million fund named Ennovate. The fund is focused on creating immersive sports and entertainment experiences in the metaverse.

McDonald’s

https://www.mcdonalds.com/us/en-us.html

When you think about sin companies, it’s important not to forget fast food restaurants. After all, many critics believe McDonald’s is partially responsible for the modern obesity epidemic.

McDonald’s is arguably the most recognizable fast-food chain in the world, and it’s not too surprising that they plan on opening virtual stores in the metaverse. The company’s main goal is to allow individuals to order food in the metaverse that would arrive at their door in the real world.

Anheuser-Busch

https://www.anheuser-busch.com/

There are some sin companies that are pretty much synonymous with drinking, and Anheuser-Busch is one of them. Anheuser-Busch is the largest brewing company in the country, parent company to brands like Budweiser, Busch, and Michelob.

Anheuser-Busch has already released Budweiser NFTs. The company claims the NFTs will also offer perks in the “Budverse,” but offered no further details. That’s not all – the company is also using the metaverse to market a Bud Light Next NFT collection, as well. Bud Light Next is Bud Light’s first zero-carb beer. 

What other sin companies will join the metaverse?

There are many different perspectives and ideas regarding sin companies. At the end of the day, “sin” is subjective. Some might feel like a weapons manufacturer is a sin company, but a fast-food company is not. Many of these companies will likely end up exploring NFTs before committing to major metaverse investments. 

Sin companies that have the resources to hire the best metaverse talent will, of course, have a clear advantage over smaller companies trying to establish their presence. Ultimately, sin companies include various organizations, such as:

• Liquor companies
• Soda companies
• Adult entertainment companies
• Gambling/entertainment companies
• Weapons/defense companies
• Cannabis companies
• Fast-food/snack companies
• Payday lenders

Will payday lenders find a way to market themselves in the metaverse, or will we be more likely to see liquor brands throwing massive metaverse concerts? Will there eventually be dozens of cannabis dispensaries in the metaverse? 

Will metaverse gambling replace online gambling eventually? It will take several years to understand what kind of sin industries thrive the most in the metaverse, and why.